CLIENT: Sam's Club
DIRECTOR: Jed & John
PRODUCER: Calico Cooper
DIRECTOR OF PHOTOGRAPHY: Jason Almendinger
Sam's Club launched it's flagship diaper brand named Member's Mark. Our concept was to relate the comfort of the diapers to a day at the spa. To give this spot extra entertainment value, we added dialogue and VFX over their mouths to have some fun with their dialogue. Overall the spot did really well, and garnered over 60 million views. It was the #2 digital spot of Super Bowl 50, and even Rob Gronkowski promoted it on his Facebook page.