CLIENT: Robbins Brothers
AGENCY: Direct to Client
DIRECTOR: Jed & John
DIRECTOR OF PHOTOGRAPHY: Jason Almendinger
For Robbins Brothers we shot real couples talking about their real experiences on a white cyc. With diverse casting and unscripted material, our goal was to create real moments of joy, nostalgia, and awkwardness in giving pure reactions. We had enough content to deliver additional spots for their usage and ended up being their most watched spots on Youtube and their social. Shot with 3x RED Cameras, we were able to shoot coverage without having to do any additional takes. For set dressing, we wanted this to look loose and unscripted so kept a wide camera to cover the actual set, lighting, and grip to give it a real feeling of being behind the scenes.