CLIENT: Star Wars x UB Tech

AGENCY: Direct to Client

DIRECTOR: Jed & John

DIRECTOR OF PHOTOGRAPHY: Matt Sakatani Roe

PRODUCER: Ben Silverman

VFX TEAM: Bubba's

SYNOPSIS:

With the launch of a new AR remote controlled bluetooth voice activated Stormtrooper, we took the fun of adults playing with toys and turned it into a fun narrative. We drafted up storyboards, and worked closely with Star Wars, Disney, and the UB Tech brand to bring this toy to life. Our VFX Team at Bubba's helped add some fun AR elements into the spot, and gave all of our inner Star Wars nerd fantasies a force push of joy. This spot lived on Apple's website for over a year and the product has been sold out almost instantly since it's launch with this spot.

1024px-Star_Wars_Logo.svg.png

SCREENSHOTS