SYNOPSIS:

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Smokey Mountain Herbal let us fulfill a fun excursion away from the city. We travelled to Arizona and filmed a real cowboy on a ranch riding horseback and wrangling cattle, as well as a real bull rider competing for his spot on the tour. With this branded content connected to these real life actions, we brought the real down country feel to these spots. With some high frame rate imagery and stylized color correction, the tone hit just right.