AGENCY: Sapient Razorfish
DIRECTOR: Jed & John
PRODUCER: Pretty Nifty
DIRECTOR OF PHOTOGRAPHY: Jason Almendinger
AERIAL TEAM: UAV Pilot Tony Thompson
Fiat asked us to do a 4 spot national campaign for their crossover SUV the Fiat 500X. Our team wrote the concept based on a fun play off of the David Attenborough documentary style. We rented two incredible locations out at Tejon Ranch, CA where a ton of car spots are typically shot, and Pyramid Lake, where we could capture gorgeous elements of nature and let our diverse millennial cast interact out in the elements. With our drone team and car to car rigged arm, we were able to cover ourselves in a multitude of angles and coverage, capturing the key features Fiat hired us to feature. One of our favorite shoots!