CLIENT: Protective Life
DIRECTOR: Jed & John
PRODUCER: Pretty Nifty
DIRECTOR OF PHOTOGRAPHY: Jason Almendinger
We created a spot for Protective Life in a fun, chaotic, handheld style that captured the tone of a busy family scrambling to make it through day to day. When we first aired the Chaos of Life spot, it did so well on social and Youtube, giving Protective their most viewed video, and they asked us to do another one to capture a different demographic. These were fun and had a lot of setups to knock out in a short amount of time, also some VFX, that may not be obvious in the spots, but worked out quite seamlessly. Shot on RED Epic Dragon.