SELECTED WORK, WITH CONTEXT
A closer look at the creative and production choices behind selected brand work. Each story sticks to project details and credits available in the record.

FIAT 500 X / BROADCAST
A Fiat 500 X broadcast commercial campaign produced with agency SapientRazorfish. Project credits list directors Jed Williams and John Kubin, producer Jed Williams, and director of photography Jason Almendinger.

ORGAIN / ATHLETE-LED BRAND CONTENT
Commercial production for Orgain featuring U.S. soccer player Alex Morgan. The project credits list agency Tongal, director Jed Williams, producer Calico Cooper, and director of photography Nathan Presley.

BEST DAMN / SWEET TEA
The Sweet Tea spot used a Phantom Flex at 800 fps and motion control on a remote dolly and camera arm to repeat the move across takes—a production approach documented in the project record.
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